Money is a touchy topic in Asia, but going cashless is on every bank’s agenda. We put the LOL back into the conversation with a live comedy show that leaves no stone unturned and no bill unpaid. Singapore’s largest bank produced a sold-out comedy show - who’d have thought?
The Funny In Money was the big bang of a year-long campaign that changed the voice of consumer banking in Singapore. Working with 3 of Singapore’s top comedians, Hossan Leong, Pam Oei and Fakkah Fuzz, we injected humour into the vernacular of money and payments.
The Funny In Money reached 5 million people, increased conversations about DBS PayLah and cashless/mobile payments by 100%, and more than doubled app downloads throughout 2017. Not joking.
Agency: TSLA