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Care Mao! Strip It Away!

Chinese women are constantly misunderstood. Are we unprogressive? Uneducated? Not beautiful enough? Not sexy enough? There are tons of misconceptions about the modern Chinese woman, just like there are tons of misconceptions about caring for your body hair.

Strip! invites Shanghainese women to strip away hairy misconceptions for treatment vouchers, and be free to be themselves. With events along the busiest streets in Shanghai and at Shanghai Fashion Week, we took Shanghai by storm and showed women that by stripping away misconceptions they’re free to be their most confident selves.

Agency: TSLA / Mother Shanghai

Strip! Hairy Man out and about in Shanghai
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Strip! store in Wulumuqi Road, Shanghai
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Strip! Hairy vouchers
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