How do you inspire women to stop playing by the rules and create their own game? With over 300 power women and 3 tennis stars in a 1-day interactive court in the middle of the city.
Featuring an led-lit interactive court, tailored workouts throughout the day, VR playspace and appearances by 3 global tennis stars. Adidas Create Your Court was a first in Singapore, reaching over 2 million people in less than 2 weeks.
Agency: TSLA
Programming: Ppurpose