Chinese women are constantly misunderstood. Are we unprogressive? Uneducated? Not beautiful enough? Not sexy enough? There are tons of misconceptions about the modern Chinese woman, just like there are tons of misconceptions about caring for your body hair.

Strip! invites Shanghainese women to strip away hairy misconceptions for treatment vouchers, and be free to be themselves. With events along the busiest streets in Shanghai and at Shanghai Fashion Week, we took Shanghai by storm and showed women that by stripping away misconceptions they’re free to be their most confident selves.

Agency: TSLA / Mother Shanghai

An egg-centric food truck wanted a bold, simple brand identity that would grab attention and highlight the main focus of their food. It was great fun elevating their brand from a simple weekend market stall to an iconic food truck and islandwide catering service. Otah Scotch Eggs (deep fried goodness with a spicy local twist) and 80s pop music, mmm sounds like heaven.

Money is a touchy topic in Asia, but going cashless is on every bank’s agenda. We put the LOL back into the conversation with a live comedy show that leaves no stone unturned and no bill unpaid. Singapore’s largest bank produced a sold-out comedy show - who’d have thought?

The Funny In Money was the big bang of a year-long campaign that changed the voice of consumer banking in Singapore. Working with 3 of Singapore’s top comedians, Hossan Leong, Pam Oei and Fakkah Fuzz, we injected humour into the vernacular of money and payments.

The Funny In Money reached 5 million people, increased conversations about DBS PayLah and cashless/mobile payments by 100%, and more than doubled app downloads throughout 2017. Not joking.

Agency: TSLA

How do you inspire women to stop playing by the rules and create their own game? With over 300 power women and 3 tennis stars in a 1-day interactive court in the middle of the city.

Featuring an led-lit interactive court, tailored workouts throughout the day, VR playspace and appearances by 3 global tennis stars. Adidas Create Your Court was a first in Singapore, reaching over 2 million people in less than 2 weeks.

Agency: TSLA
Programming: Ppurpose

A lookbook proposal that glimpses into the past, present and future of Bata. Using images from the Bata archives along with a photoshoot in Bata’s hometown in the Czech Republic, we took inspiration from the architecture of Zlin, brutalism and Tomas Bata’s socialist ideals to make its next lookbook a manifesto for what is to come.

Agency: TSLA
Designer: Ella Zheng

What’s just as juicy, exciting, weird and zesty as a Zespri Kiwifruit? Human-Powered Pinball of course! We made a random Wednesday in September truly zany with Zespri Human Pinball - the world’s largest human powered pinball game (it’s official!) - where over 600 people jumped, spun, hopped and rowed their way into the Singapore Book of Records.

In a pinball arena that took a spectacular 800 manhours to build, 10 up-for-anything players had to battle 6 giant kiwi pinballs with 5 mins on the clock to become Champions of Kiwi Pinball. Glitter makeup by Urban Decay, party tunes by all-girl DJ collective Attagirl, and endless Kiwi snacks by Project Acai and Poparazzi kept everyone on a kiwifruit high. At the end of the night, 1 team took home over $4000 worth of Sephora and Urban Decay vouchers, along with a mountain of Zespri Kiwifruits. Well played indeed.

Telenor, Norway’s largest telco, runs a global competition in partnership with the Nobel Peace Centre to encourage young leaders from around the world to develop digital solutions that reduce inequalities and empower societies.

Our challenge videos highlight the main issues these delegates must tackle, and set the mood for each year. As Singapore is not yet one of the countries taking part in TYF, these challenge videos are our way of inspiring a new generation of thinkers to change the world for good.

Agency: TSLA
Writer: Jennifer Lew

POSB, Singapore’s oldest bank, goes cash-free by encouraging customers to BEEP (pay by NETS, credit card or QR code payment apps) and get rewarded with cashback and rebates. We played with the idea of censorship in Singapore to get people talking about cash-free payments, and even made an ATM disappear!

The Post Office Bank of Singapore has been a part of almost every generation of Singaporeans. For their Child Development Account, we told a classic growing up story celebrating all of a child’s firsts, featuring different types of families and a multi-racial cast of all ages.

Hectic mornings, shitty situations and downright bad luck? There’s always a reason to keep on smiling with the POSB Everyday Card, the credit card that makes your everyday awesome.

2015 Tate Membership campaign where The Brooklyn Brothers and Blinkk interviewed and photographed current Tate Members to gather their thoughts on how much they love being a Tate Member. 

Agency: The Brooklyn Brothers
Photography: Blinkk